Salinas Investors Are Saying "No Way"—The Real Cost of Harsh Rent Control

Audrey Wardwell • January 31, 2025

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The Salinas rental market is facing an alarming reality—investment dollars are drying up. Over the past several months, the message from investors, developers, and property owners has been loud and clear: Salinas’ extreme rent control policies are driving investment away.


When pitching apartment deals in Salinas, the response has been resounding:

  • “Why would we invest in a city that has harsh rent control?”
  • “Why would we not take our capital to a non-rent control city or state?”
  • “Why would we invest in new projects or ADUs when the city sends us a message that we are bad?”


This isn’t just speculation—it’s already happening. Since July 2024, there have been only two sales of 5+ unit apartment buildings in Salinas. One more is pending, but only because it is selling at a deep discount. This means fewer new projects, less housing availability, and an overall weakening of the rental housing market in Salinas.


The Bigger Picture: A Warning from Los Angeles

Salinas is not the only city dealing with the fallout of aggressive tenant protection policies. Los Angeles recently faced backlash over a proposed rent freeze and eviction ban, with public officials reconsidering the measure due to its long-term economic consequences.

As District 12 Councilmember John Lee stated:

"When we as a city tell developers that at any moment the city council can commandeer your investment, who is going to want to build in this city? Who is going to want to do business here?"

This is the exact question Salinas should be asking itself. If cities like Los Angeles—where housing demand is high—are stepping back to rethink extreme rent control, why is Salinas doubling down on policies that drive away the very investors and developers needed to create more housing?


The Future of Salinas Housing

The reality is simple: when investors walk away, development slows, housing stock declines, and affordability worsens. We need policies that encourage investment, not punish it.


Salinas leaders must take a hard look at the data and recognize the long-term damage of their approach. Rent control is not a solution—it’s a barrier to building the housing we desperately need. If we continue down this path, we risk turning Salinas into a market where no one wants to invest, no one wants to build, and ultimately, no one can find a place to live.


Now is the time for change. It's time for Salinas to adopt policies that balance tenant protections with economic sustainability—before it’s too late.

https://caanet.org/concord-council-to-reconsider-rent-control-just-cause-eviction-policies/


https://www.36northpm.com/?p=3478&preview=true


By Audrey Wardwell December 13, 2024
On September 23, 2024, the Salinas Valley Chamber of Commerce submitted a detailed letter to the Salinas City Council outlining their opposition to the proposed Rent Stabilization Ordinance. This letter sheds light on a polarizing issue affecting tenants and landlords in Salinas and offers alternative solutions to address the city’s housing crisis without resorting to rent control. Here’s a breakdown of their arguments and suggestions. Understanding the Opposition The Chamber identifies two main provisions of the ordinance that they find problematic: 1. **Capping Rent Increases:** Limiting annual rent increases to the lesser of 2.75% or 75% of the Consumer Price Index (CPI). 2. **Retroactive Application:** Applying these limitations to rents as of December 31, 2023. While the Chamber acknowledges the housing challenges in Salinas, they argue these provisions fail to consider the broader economic impacts and could harm both landlords and the community. Key Arguments Against the Ordinance 1. Overgeneralization of Landlords: The Chamber critiques the portrayal of landlords as a monolithic group exploiting tenants. They emphasize the diversity within the landlord community, from corporate entities using data-driven rent algorithms to local families and individuals personally invested in their tenants’ well-being. 2. Unrealistic Profit Assumptions: The ordinance presumes landlords are generating excessive profits. The Chamber counters that profitability is subjective and dependent on individual circumstances, making a blanket restriction on rent increases inappropriate. 3. Negative Economic Impacts: By capping rent increases at such a low threshold, the Chamber predicts some landlords will remove units from the rental market, exacerbating the housing shortage and making it harder for businesses to attract and retain employees. 4. Stress on Landlords: Retroactively limiting rent increases could lead to confusion and anxiety among landlords, particularly if they are required to issue refunds for rents already collected. 5. Enforcement Challenges: The Chamber questions the city's ability to enforce the ordinance fairly and efficiently, citing past struggles with the rental registry program. Proposed Alternatives Rather than rent stabilization, the Chamber recommends: 1. Increasing Housing Supply: The Chamber stresses the need to address the root cause of high housing costs—limited supply. They advocate for policies that promote housing development, including market-rate housing and public-private partnerships. 2. Regular Accountability: They suggest ongoing evaluations of the city’s progress in meeting housing goals, similar to the approach taken by Pacific Grove. 3. Encouraging Development: Highlighting stalled private development projects, the Chamber calls for renewed support for market-driven solutions. 4. **Mediation Committees:** To resolve disputes between tenants and landlords, the Chamber recommends forming mediation committees rather than implementing sweeping rent control measures. 5. Revisiting the Rental Registry: The Chamber criticizes the lack of transparency and performance data from the city’s rental registry program and urges improvements before adding further regulations. Balancing Tenant Protections with Growth The Chamber’s letter offers a nuanced perspective, balancing compassion for tenants’ struggles with the practical realities faced by landlords. It challenges the notion that rent stabilization is a panacea for the housing crisis and proposes long-term strategies that aim to expand housing availability, reduce costs, and foster economic growth in Salinas. As the debate unfolds, this letter serves as a critical piece of dialogue in shaping housing policy, encouraging decision-makers to consider both the immediate needs of tenants and the sustainability of the rental market. --
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